Semarang: Badan Penerbit Universitas Diponegoro. Aplikasi Analisis Multivariate dengan Program SPSS. the ineffective communication mix to promote tourism in Lampung province was Words of Mouth with the EPIC rate value of 2.54.ĭurianto, Darmadi. The result showed that the Event and Experience were the most effective marketing communications to promote tourism in Lampung province with the EPIC rate value at 3.65 and categorized effective, while the Advertising and Interactive Direct Marketing were in the category of Effective Enough with the Epic Rate value of each at 2.69, and 3.29. The analysis method used in this study was EPIC model that measure d the effectiveness of marketing communications mix based on four dimensions: Empathy, Persuasion, Impact and Communication. The objective of this study was to measure the effectiveness of every marketing communications mix of tourism in Lampung Province. To promote tourism destinations, the Tourism agency of Lampung Province perform four tourism marketing communications activities, namely: Advertising, Events and Experiences, Words of Mouth, Interactive Direct Marketing. prevention costs, appraisal costs, internal failure costs, external failure costs. leadership, prostitution motivation, personality, experience or knowledge of, interest in entrepreneurship ncentives, Leadership, Performance performance, female employees, gender mainstreaming. Empowerment, Management Change, Tecknology And Strategic Alignment Ethnics, Communication, Conflict Formulation, Profit sharing, Freehold Titles, Building Right Titles, Right to Use Titles Gross Domestic Product, Gross National Income, Corruption Implementation of infrastructure programs, simultaneous movement to build villages, cultural approaches Incentives, Work Motivation,and Performance Management, Participation, Development, Empowerment, and Village Fund Organizational culture, work motivation, employee performance Performance, Maqosid Sharia, Shariah Supervisory Board Social Capital, Income, Norms, Network, Trust Wages, Policy, Employers, Workers incentives, morale, employees Preliminary incentives, supervision, productivity. Communication, Development, Human Resources (HR), Environment Communication, Work Discipline, Employee Performance. The sustainability marketing perspective more focused on alternatives marketing and this perspective based on idea that the companies should integrate the economic, societal, and environment objectives in conducting their business.Keywords BMT, legal entity, association. The experiential marketing perspective more focused on the consumers and this perspective hold the idea that the consumers make a purchase decision based on emotional aspect that emphasize the experiences and lifestyles during they consume the products. The traditional marketing perspective more focused on the product, production, and selling and this perspective hold the idea that the consumers make a purchase decision based on rationality aspect that emphasize the products' features or utilities. The objective of this article is to describe the tourism marketing orientation shift from the traditional marketing to experiential marketing and sustainability marketing. Therefore the tourism marketers should adopt the other marketing perspectives such as experiential marketing or sustainability marketing in order to attract the tourist consumers. The traditional perspective considered is not relevant to the situations and trends occurring in tourism market now. an_Pariwisata-Perubahan_Orientasi_dari_Pemasaran_Tradisional.pdf (201.32KB 1 download)Ībstract The changes occurring in tourist market, the changes of tourist consumer characteristics, and the changes occurring in tourist consumer behavior require the tourism marketers to adopt the appropriate marketing perspectives in marketing their products.Pemasaran Pariwisata Perubahan Orientasi dari Pemasaran Tradisional-Ari Setiyaningrum - upload.pdf (8.2MB 2 download).
Jenis: Papers/Makalah - pada seminar nasional Penerbit: Mataram University Press Tempat Terbit: Mataram, NTB Tahun Terbit: 2013 Topik: Tourism Marketing Traditional Marketing Experiential Marketing Sustainability Marketing JABFUNG-FEB-ARI-2020-15 Pemasaran pariwisata: perubahan orientasi dari pemasaran tradisional menuju experiential marketing dan sustainability marketing (dimuat pada Prosiding Seminar Nasional Pariwisata Hijau dan Pengembangan Ekonomi (Green Tourism and Economic Development) Mataram, 16-17 November 2013) Bibliografi Author: Setiyaningrum, Ari
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